Archives:Projects

Who is Cyrano De Bergerac? According to Wikipedia, Savinien de Cyrano de Bergerac was the 17th-century French novelist, playwright, prolific letter writer and duelist who inspired Edmond Rostand’s famous drama Cyrano de Bergerac. Claim To Fame Known for his undeniable panache, with, unfortunately, an oversized honker, Cyrano looks like an awesome Shakespeare / Pinocchio mashup…

CLR® Calcium, Lime and Rust Remover is a powerful liquid dissolver that effectively removes calcium build-up, lime deposits and surface rust stains. It is EPA-approved, septic-safe and contains no phosphates. CLR® is a safe, easy and effective way to tackle those tough household chores. The Big Idea: Crosshairs (a.k.a. Target) We referenced this image because…

STRONGBOW® is the UK’s no. 1 cider, accounting for more than half of the cider sold in Britain. It’s a crisp, refreshing alternative to boring old beer. Working from an assigned strategic brief, we were asked to create a print ad campaign that would put STRONGBOW® on the 19-35, female pub patron’s radar. Our Muse:…

Brief: Twinings Tea’s Canadian packaging needed to reflect the quality and craftsmanship of the product. Compared to its competition, it did not have a shelf presence reflecting the brand’s prestigious history and cultural significance. Packaging: We took inspiration from the patterns of china tea cups. Royal Doulton and Wedgewood reference the practice and elements associated with…