STRONGBOW® is the UK’s no. 1 cider, accounting for more than half of the cider sold in Britain. It’s a crisp, refreshing alternative to boring old beer. Working from an assigned strategic brief, we were asked to create a print ad campaign that would put STRONGBOW® on the 19-35, female pub patron’s radar.
Our Muse: “Eve”
It was fun reimagining – or, more appropriately, reclaiming – the character of Eve. Our Eve is completely at ease with her decision. Life just opened up when she defied the status quo. She values wisdom and indulges her adventurous spirit. She and the Big Guy have finally made up. Even He couldn’t resist her charms. Now, if she could only get Adam to loosen up and live a little.
Execution: Print – Billboard, transit, and pubs/bars.
You must be logged in to post a comment.